Projet : Conception UI et UX d’applications mobiles

Catégorie:

UX & UI

Client :

RCS

Date de début:

7 August 2021

Concepteur :

Welink Digital team

01 . Objectives

For this project, I designed the UI (User Interface) and UX (User Experience) of a mobile application, focusing on creating a seamless, user-centric experience. The app is built to offer intuitive navigation, visually appealing aesthetics, and an optimized interaction flow, making it both functional and engaging.

  • Design a user-friendly interface that enhances accessibility and clarity.
  • Implement a smooth, intuitive navigation structure to ensure easy use across all demographics.
  • Focus on a visually consistent design system that aligns with the brand identity.
  • Optimize the user experience for both iOS and Android platforms, ensuring cross-platform compatibility and a cohesive experience.
  • Research & Analysis: Conducted in-depth user research and competitive analysis to understand target users and industry standards.
  • Wireframing & Prototyping: Created detailed wireframes and prototypes to test the usability of the app, ensuring a clean and logical flow.
  • UI Design: Designed a clean, modern interface with thoughtful use of color schemes, typography, and icons for maximum readability and engagement.
  • UX Optimization: Focused on reducing user friction by streamlining interactions, ensuring fast load times, and providing visual feedback to guide users.

02 . Processus

03 . Résultats

  • Increased user satisfaction and engagement by simplifying interactions and improving app usability.
  • Created a visually appealing design that aligns with the app’s functionality and brand identity.
  • Ensured a consistent experience across both Android and iOS platforms.

04 . Outils utilisés

  • Figma, Adobe XD for design and prototyping.
  • Sketch for wireframing.
  • InVision for interactive mockups.
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