Project: Branding and Design for Assurance Consult – Insurance Agency
Category :
Branding & marketing
Client :
AC
Start Date :
1 july 2023
Designer :
Welink Digital Team
01 . Objectives
For this project, We designed the entire brand identity for Assurance Consult, an insurance agency offering personalized and reliable insurance solutions. From scratch, I designed a cohesive brand that reflects trust, professionalism, and client-first values, positioning Assurance Consult as a leader in the insurance sector.
Create a strong, memorable brand identity that conveys trust, security, and professionalism.
Design a versatile logo and visual identity that resonates with the target audience.
Develop a complete branding package, including typography, color schemes, and marketing materials.
Ensure consistency across all branding assets, including digital, print, and web platforms.
02 .Process
Brand Discovery & Research: Conducted in-depth research into the insurance industry and target market to understand the needs and preferences of Assurance Consult’s customers. Defined the brand’s core values—trust, security, and personalized service.
Logo Design & Visual Identity: Designed a modern and sleek logo that symbolizes safety and reliability, using a professional yet approachable color palette. The design conveys the company’s focus on protecting clients’ interests and delivering exceptional service.
Typography & Color Palette: Developed a clean, professional typography system and a calming color scheme (blues and grays) that reflect trust and stability, ideal for the insurance industry.
Brand Guidelines: Created comprehensive brand guidelines to ensure consistency in all applications, from business cards to website design. This includes logo usage, typography hierarchy, color codes, and design templates for future use.
Marketing Collateral: Designed branded marketing materials such as brochures, business cards, social media templates, and stationery, ensuring every touchpoint reflects Assurance Consult’s professionalism and reliability.
03 .Results
Established a strong and cohesive brand identity that resonates with Assurance Consult’s core values.
Created a memorable visual identity that stands out in the competitive insurance industry.
Enhanced customer trust and engagement through consistent, high-quality branding across all platforms.
04 .Tools Used
Adobe Illustrator and Photoshop for logo and graphic design.
Adobe InDesign for layout and branding collateral.
Canva for social media and marketing templates.
Figma for web and digital platform design mockups.
