For this project,We developed a comprehensive website and branding strategy for AZ Projet, a Swiss company specializing in the sale and repair of solar panels across Europe. The goal was to establish AZ Projet as a leader in renewable energy solutions, emphasizing the company’s expertise, Swiss precision, and commitment to sustainability.
Create a modern, user-friendly website that highlights AZ Projet’s services and expertise in solar panel sales and repairs.
Build a brand identity that reflects innovation, sustainability, and Swiss quality.
Develop a marketing strategy to target both individual homeowners and commercial clients throughout Europe.
Optimize the website for lead generation, making it easy for potential customers to learn about and inquire about services.
02 .Process
Brand Identity Creation: Designed a professional logo and visual identity that conveys trust, innovation, and sustainability. The branding incorporates clean lines and green/blue color palettes to symbolize energy efficiency and eco-friendliness.
Website Design & Development: Developed a responsive and SEO-optimized website that showcases AZ Projet’s services, expertise, and case studies. The website includes intuitive navigation, detailed service pages, and a blog to educate users about solar energy.
Lead Generation Focus: Integrated contact forms, quote request options, and calls-to-action across the website to convert visitors into leads. Added a live chat feature to provide instant support for customers looking for solar solutions.
Content Strategy & SEO: Created a content plan that includes articles, guides, and blog posts on solar panel technology, energy savings, and the benefits of renewable energy. This helped establish AZ Projet as a trusted expert in the industry while boosting organic search rankings.
Marketing Strategy: Developed a digital marketing strategy including Google Ads, social media, and email marketing to reach both residential and commercial clients across Europe. The focus was on promoting AZ Projet’s Swiss-quality service and eco-friendly solutions.
03 .Results
Launched a visually appealing, user-friendly website that effectively communicates AZ Projet’s value proposition.
Increased online visibility through SEO and targeted digital marketing campaigns, leading to more inquiries and leads.
Strengthened AZ Projet’s brand identity, making it easily recognizable as a leader in solar panel solutions across Europe.
04 .Tools Used
WordPress for website development and CMS management.
Adobe Illustrator and Photoshop for branding and graphic design.
Google Ads and SEMrush for digital marketing and SEO strategy.
HubSpot for lead generation and customer relationship management.
