For this project, We were responsible for the complete branding and marketing strategy of Green House, a premium Swiss CBD brand. The goal was to position Green House as a trusted, high-quality provider of CBD products, emphasizing its Swiss heritage and the natural, organic cultivation methods behind its products.
Create a unique and recognizable brand identity that reflects the premium quality and natural purity of Green House’s CBD products.
Develop a comprehensive marketing strategy to increase brand awareness and grow a loyal customer base.
Establish a strong online presence through digital marketing, social media, and content marketing.
Design a cohesive brand experience across all touchpoints, including packaging, website, and advertising.
02 .Process
Brand Identity Creation: Developed a brand identity centered around the concepts of purity, natural wellness, and Swiss precision. Designed a minimalist logo and visual system that incorporates green and neutral tones to emphasize the brand’s connection to nature.
Packaging Design: Designed clean, eco-friendly packaging that communicates the premium quality of Green House’s products, while maintaining compliance with CBD industry regulations.
Marketing Strategy Development: Built a comprehensive marketing strategy, including digital marketing, influencer partnerships, content creation, and SEO. Focused on educating the market about the benefits of CBD and positioning Green House as a trusted authority in the field.
Social Media Campaigns: Created targeted social media campaigns to build awareness and engagement, leveraging platforms such as Instagram and Facebook. Developed a content calendar featuring educational posts, product highlights, customer testimonials, and lifestyle imagery to connect with the audience.
Website & E-Commerce: Designed and optimized an e-commerce website for Green House, ensuring a seamless shopping experience and integrating SEO best practices for organic traffic growth. The website features a clean, modern aesthetic that aligns with the brand’s values.
Paid Advertising & SEO: Implemented a mix of paid advertising campaigns (Google Ads, social ads) alongside a long-term SEO strategy to drive traffic and improve search rankings for CBD-related keywords.
03 .Results
Successfully launched a strong and cohesive brand that stands out in the competitive CBD market.
Increased brand visibility through targeted digital marketing campaigns, growing online engagement and building a loyal customer base.
Established Green House as a leading Swiss CBD brand with a trusted reputation for quality and purity.
04 .Tools Used
Adobe Illustrator and Photoshop for branding and packaging design.
Google Analytics, SEMrush, and Google Ads for marketing strategy and SEO optimization.
WordPress and WooCommerce for website and e-commerce development.
Hootsuite and Canva for social media management and content creation.
