Développement de site web et stratégie de branding-AZ Projet

Catégorie:

Website Dev & Branding

Client :

AZ Projet

Date de début :

7 Octobre 2023

Concepteur:

Welink Digital Team

01 . Objectives

For this project,We developed a comprehensive website and branding strategy for AZ Projet, a Swiss company specializing in the sale and repair of solar panels across Europe. The goal was to establish AZ Projet as a leader in renewable energy solutions, emphasizing the company’s expertise, Swiss precision, and commitment to sustainability.

  • Create a modern, user-friendly website that highlights AZ Projet’s services and expertise in solar panel sales and repairs.
  • Build a brand identity that reflects innovation, sustainability, and Swiss quality.
  • Develop a marketing strategy to target both individual homeowners and commercial clients throughout Europe.
  • Optimize the website for lead generation, making it easy for potential customers to learn about and inquire about services.

02 .Process

  • Brand Identity Creation: Designed a professional logo and visual identity that conveys trust, innovation, and sustainability. The branding incorporates clean lines and green/blue color palettes to symbolize energy efficiency and eco-friendliness.
  • Website Design & Development: Developed a responsive and SEO-optimized website that showcases AZ Projet’s services, expertise, and case studies. The website includes intuitive navigation, detailed service pages, and a blog to educate users about solar energy.
  • Lead Generation Focus: Integrated contact forms, quote request options, and calls-to-action across the website to convert visitors into leads. Added a live chat feature to provide instant support for customers looking for solar solutions.
  • Content Strategy & SEO: Created a content plan that includes articles, guides, and blog posts on solar panel technology, energy savings, and the benefits of renewable energy. This helped establish AZ Projet as a trusted expert in the industry while boosting organic search rankings.
  • Marketing Strategy: Developed a digital marketing strategy including Google Ads, social media, and email marketing to reach both residential and commercial clients across Europe. The focus was on promoting AZ Projet’s Swiss-quality service and eco-friendly solutions.

03 .Results

  • Launched a visually appealing, user-friendly website that effectively communicates AZ Projet’s value proposition.
  • Increased online visibility through SEO and targeted digital marketing campaigns, leading to more inquiries and leads.
  • Strengthened AZ Projet’s brand identity, making it easily recognizable as a leader in solar panel solutions across Europe.

04 .Tools Used

  • WordPress for website development and CMS management.
  • Adobe Illustrator and Photoshop for branding and graphic design.
  • Google Ads and SEMrush for digital marketing and SEO strategy.
  • HubSpot for lead generation and customer relationship management.
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